Whether you're aiming higher at work, training to win, or backing your kid’s next big step, I’m here to help you move forward with purpose, clarity, and confidence.Based in El Dorado Hills, near Sacramento, I work with clients locally and online throughout Northern California.
Coaching
My Approach
You don’t need someone to tell you to try harder. You’re already pushing.What you might need is space to hear your own voice again—and someone who can help you make sense of the noise.Coaching with me isn’t about hype, motivation, or forced positivity. It’s about getting clear. I help you slow down enough to figure out what’s actually going on underneath the surface, then move forward with more purpose and less guesswork.Sometimes that means naming the fear that’s been running the show.
Sometimes it means building new habits, routines, or boundaries.
Sometimes it’s just learning how to not get in your own way.Along the way, I’ll offer small tools, mindset shifts, and thoughtful observations—never more than you need, but just enough to help something click.We’ll work through it together—through conversation, clarity, and accountability. No worksheets. No scripts. Just real-time progress, guided by what actually matters to you.
Working Together
- You bring the questions, the stuck points, the goals.
- I bring honest reflection, structure, and quiet pressure when it counts.
- We don’t follow a formula—we build a process that fits your life.I’m here to help you see what you’re not seeing. To help you take the next step, whether that’s a small shift or a complete reset.
Services
This isn’t a one-size-fits-all approach. Some clients want to dive deep right away. Others just need a quick reset. Some are focused on personal growth. Others are preparing to compete.Here are the ways we can work together:
Intro Call (Free)
A 30-minute call to talk through where you’re at, what you’re looking for, and whether coaching feels like the right fit.No pressure.No commitment.
Foundation Framework
7 sessions focused on helping you reset, clarify, and move forward.This is for you if you're feeling stuck, uncertain about your next move, or disconnected from your direction. We’ll go through a series of guided conversations to help you:
- Get clear on what matters to you right now
- Identify the internal blocks holding you back
- Build a path forward with structure and flexibility
Whether this becomes a launching point for ongoing coaching or a complete standalone reset, you'll leave with a better sense of where you’re going—and why.
Competition Mindset – Adults
For adult athletes or competitors who want to sharpen their mindset and show up at their best when it counts.This coaching is for you if you’re training hard but know your mental game isn’t where it needs to be. Together we’ll work on confidence, emotional control, pre-competition prep, and post-performance reflection.Whether you’re returning to competition, chasing a personal goal, or aiming to win—it’s about performing with clarity and purpose under pressure.
Competition Mindset – Youth
For high school and youth athletes looking to grow mentally as much as physically.This coaching is offered in two formats:
Competitive Support
For teens involved in serious training and competition.The focus is on managing pressure, nerves, confidence, and learning to bounce back from setbacks. Parents are often involved in the process to help reinforce growth and balance expectations at home.
Scholarship Path Support
For high school athletes who want to reach a higher level and stand out to colleges.We’ll work on mindset, focus, long-term motivation, and handling the emotional rollercoaster of performance and recruiting. This is about helping young athletes lead themselves well—on and off the field.
Ongoing Coaching Sessions
You don’t need a fixed package to make real progress. Some clients continue after the Foundation Framework. Others come in with a specific challenge or decision they need support navigating.We’ll schedule sessions at a pace that fits your life—weekly, bi-weekly, or as needed. Each one is grounded, focused, and built around where you are in the moment.
Client Stories
No two clients are the same and that’s exactly the point.Some people come to coaching feeling stuck. Others come with big goals and quiet doubts. What they share is a desire to move forward with more clarity, confidence, and direction.Here are a few of their stories.
Alfred
"I didn’t need another business coach. I needed someone to help me figure out why I kept getting in my own way. Aaron helped me reconnect with my instincts and stop spiraling every time I hit resistance." - Alfred
Alfred came in after a tough year of stalled momentum and second-guessing. Through six coaching sessions, we worked on reframing failure, separating emotion from action, and rebuilding confidence in his own process. He’s since launched his next product and is leading with more calm and clarity than ever.
Mikael
" Working with coach Aaron has been an incredibly valuable experience. Every session brings something useful, whether it’s helping me dive deeper into my thought process, providing tools to tackle challenges, or guiding me to see situations from a new perspective.He strikes the perfect balance between active listening, thoughtful feedback, probing questions, and practical guidance.I’m very pleased with the progress we’ve made so far. Despite my somewhat unique situation coach Aaron has never made it feel like a challenge. Instead, he’s adapted his approach to fit my needs seamlessly, ensuring each session is productive and insightful.I highly recommend him to anyone looking for a coach who will do his best to understand their situation and supports their journey. "
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James
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Aaron Martinez
Hey, I’m Aaron.Thanks for being here.For more than a decade, I’ve walked two paths: Brazilian Jiu-Jitsu and personal growth, first on the mat, then in life coaching.
My Journey
- I started BJJ in 2007 under Master Claudio Franca in Santa Cruz. Training became a way to test myself, learn resilience, and get real about fear.- Professionally, I’ve worked everything from corporate finance to wildlife control. Those varied experiences taught me how to adapt, focus, and keep going.- Eventually, I combined it all and became an Associate Certified Coach with the ICF, and graduated from UC Davis’s Professional Coaching for Life & Work program.
How That Helps You
Because of those two parallel journeys, I bring:- Real-world grit: I've faced high-stakes pressure in business, sports, and life.- Grounded perspective: I know what it takes to rebuild after a setback and how to help you do the same.- Tools that work: I’ve learned what lifts people up and what just sounds inspirational. With me, it’s always practical.
Who I work With
- Driven men: entrepreneurs, professionals, athletes who are at a crossroads.- People wrestling with doubt, pressure, or burnout—who just want clarity, not more hype.- Athletes (adults or teens) preparing for serious competition or scholarship, ready to build mental strength alongside physical skill.
What You Can Expect
- Calm, honest conversations- Support without judgment- Accountability and structure- A coach who’s walked the same tests, on the mat and in real life. I still train and teach BJJ. But coaching isn’t about grappling or belts, it’s about helping you face your own internal ground game.
Thanks for reaching out!
I read every message personally and I’ll get back to you as soon as I can, usually within a day or two.Looking forward to connecting.Aaron